We wanted our TV ad to match the print ads, which the client was testing in focus groups. One of the print ads they tested was a photo comp of a lady holding a lightning bolt. It looked like a comic book cover to me, so a superhero-themed concept was the first script I wrote. The idea got shot down, but the lady with the bolt is still a key image in the ad. The rowhouse with the big plug vaciliating between power plants is another focus group image, but I don't think it ever showed up in their print campaign.